Directly Promote to Japanese Restaurants, Izakayas, Wholesalers, and Retailers
As B2B exhibition, you will have the opportunity to meet with 50,000 highly motivated decision-makers from the foodservice, wholesale, and retail sectors.
Japan's inbound food business is booming, with tourist spending hitting a record 5.3 trillion yen in 2023. Food tourism, from city dining to rural markets, is on the rise. However, challenges like over-tourism, regional gaps, and dietary needs demand urgent solutions.
INBOUND FOOD BUSINESS EXPO is the key platform for tackling these issues and exploring new opportunities. From traditional Japanese cuisine to halal, plant-based foods, and foreigner-friendly services, this exhibition connects businesses to the future of inbound food.
500* Exhibitors Gather
A leading exhibition in Japan, bringing together 500* companies specializing in food and restaurant services for foreign visitors.
50,000* Visitors Expected
A platform to directly market to 50,000* visitors in the food industry, including ramen, udon, soba shops, Japanese cuisine, and izakayas.
A Platform for
Trust with Clients
A platform for building trust with customers through real communication, such as tastings, product sampling, and live demonstrations of equipment.
*Expected/ Including co-located and concurrent exhibitions
Number of Visitors:
44,427
44,427 visitors from the fermentation, Japanese cuisine, and noodle industries visited, engaging in enthusiastic business negotiations over the course of three days.
Here are 4 key advantages:
Directly Promote to Japanese Restaurants, Izakayas, Wholesalers, and Retailers
As B2B exhibition, you will have the opportunity to meet with 50,000 highly motivated decision-makers from the foodservice, wholesale, and retail sectors.
Showcase Manufacturing Equipment Demonstrations
Demonstrate actual equipment at your booth, allowing hands-on experience and concrete business negotiations.
Promote New Products and Services with Tastings
Engage foodservice professionals and food retailers worldwide with tastings, providing a real marketing platform.
Share Research and Exchange Insights with Experts
Over 30 specialized seminars provide a place for professionals to share and exchange information.
EXHIBITION NAME | INBOUND FOOD BUSINESS EXPO 2026 |
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DATE | AUG.4th[Tue.]-6th[Thu.], 2026 |
VENUE | TOKYO BIG SIGHT – SOUTH HALL |
ORGANIZER | TSO International Inc. |